Case Study

How FishUSA Scaled Fulfillment to Meet YY% Growth While Cutting Shipping Costs by XX%

Key Benefits and Outcomes

Fast NetSuite integration

Reduced per-package costs

Ease of use for shippers

The Challenge

As FishUSA experienced rapid growth, they needed a shipping solution that could scale alongside their increasing order volume without sacrificing efficiency or affordability. Their previous system struggled with integration and failed to meet operational standards, particularly around rate shopping and ease of use.

Additionally, the team required a platform that could deliver real-time carrier rate comparisons, integrate directly with NetSuite, and provide responsive, reliable support. Reporting capabilities also needed refinement to better support data-driven decision-making as the business scaled.

The Decision

After evaluating multiple solutions (including NetSuite’s native shipping tools, ShipStation, and ShipHawk), FishUSA selected ShipJunction for its superior support, affordability, and user-friendly interface.

ShipJunction offered seamless NetSuite integration and was one of the first platforms to enable real-time rate shopping across carriers. The decision was also influenced by ShipJunction’s proven ability to scale with growing order volumes and its reputation for outstanding customer service, making it a trusted long-term partner.

“
ShipJunction was very easy for us to implement and use. Their service and support have been outstanding. They are a great partner to work with, and we all know them on a first-name basis. They are affordable and have seamlessly adapted to our volume growth over the last several years.
”

Todd K. Director of Operations

The Solution

ShipJunction delivered a high-performance shipping automation platform purpose-built for NetSuite, providing FishUSA with a seamless, scalable solution tailored for high-volume fulfillment. Implementation was fast and straightforward, with no need for third-party connectors or middleware—ShipJunction integrates directly with NetSuite, syncing orders in real time without delays or manual workarounds.

With built-in real-time rate shopping across FedEx, UPS, and USPS, FishUSA automated carrier selection based on cost and service level, cutting shipping expenses while preserving delivery speed and accuracy. The system’s intuitive interface enabled warehouse staff to batch-print shipping labels and packing slips with a single click, reducing training time and eliminating errors.

As FishUSA’s order volume grew, ShipJunction scaled effortlessly and managing peak-season surges without disruption. The team relied on automated workflows to accommodate varied order types, custom packaging needs, and complex fulfillment logic. Supported by responsive, expert-level service, ShipJunction became more than just a tool—it became an integral part of FishUSA’s operations and processes.

The Result

With ShipJunction, FishUSA achieved a 321% increase in order throughput while reducing shipping costs per package by XX%. The seamless NetSuite integration, real-time rate shopping, and automated shipping workflows boosted efficiency, supported peak-season demand, and empowered the team to scale operations without adding complexity or compromising service quality.

FishUSA, a premier online retailer rooted in the heart of America's top fisheries, is trusted by passionate freshwater anglers nationwide for its expert gear selection, top-tier service, and nearly 25 years of industry leadership.

Headquartered on the beautiful shores of Lake Erie, Pennsylvania, FishUSA has built a reputation as a trusted source for high-quality fishing gear, unmatched customer service, and deep-rooted expertise. In the last decade, they have grown YY% by caring the best-in-class fishing rods and gear for beginners to pros.

How FishUSA Scaled Fulfillment to Meet YY% Growth While Cutting Shipping Costs by XX%

Key Benefits and Outcomes

Fast NetSuite integration

Reduced per-package costs

Ease of use for shippers

The Challenge

The Decision

“
ShipJunction was very easy for us to implement and use. Their service and support have been outstanding. They are a great partner to work with, and we all know them on a first-name basis. They are affordable and have seamlessly adapted to our volume growth over the last several years.
”

The Solution

The Result

Success by the Numbers

XX% reduction in per package shipping

1-second printing for shipping labels and packing slips

ZZZ% increase in order throughput

NetSuite integration

How FishUSA Scaled Fulfillment to Meet YY% Growth While Cutting Shipping Costs by XX%

Key Benefits and Outcomes

Fast NetSuite integration

Reduced per-package costs

Ease of use for shippers

The Challenge

The Decision

“ShipJunction was very easy for us to implement and use. Their service and support have been outstanding. They are a great partner to work with, and we all know them on a first-name basis. They are affordable and have seamlessly adapted to our volume growth over the last several years. ”

The Solution

The Result

Success by the Numbers

XX% reduction in per package shipping

1-second printing for shipping labels and packing slips

ZZZ% increase in order throughput

NetSuite integration

“
ShipJunction was very easy for us to implement and use. Their service and support have been outstanding. They are a great partner to work with, and we all know them on a first-name basis. They are affordable and have seamlessly adapted to our volume growth over the last several years.
”